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In this issue
36 - Green Boat
Ecological or simply energy-saving? By reducing energy requirement and waste, as well as emissions of all kinds, even an older boat can be made environment-friendly. Let's see how.
44 - A voice throw away
48 - Waves generated by wake, waves generated by wind
56 - Ready for use. Or no?
64 - The bowsprit
70 - The new Torqeedo
74 - We tested
144 - Sport: The fastest sailing boat in the world
148 - Charter: Maldives |
August 2010Getting ready for the recovery
The worldwide crisis in the yachting trade that is to all intents
and purposes still in full swing has certainly brought to an end
a golden era in yacht building. Many companies have been
forced to shut down, with loss of jobs and the realistic risk that
skilled labour will go lost as well. At the same time, many boaters, hit by
taxes or no longer in a position to sustain the running costs involved in
owning a boat, have chosen to take to the sidelines or change to bureaucratically
simpler and cheaper pastimes.
There are some signs of recovery but in Europe at least it will still
take time before the trade gets back to the levels of 2008, even if most
builders are announcing programmes for a new launch. What's dramatically
missing at the moment is the market base, that is the buyers.
Traditional boat buyers, that is longstanding boat lovers, have stopped
buying, whilst still motivated potential customers want boats that are
cheaper to buy and run, craft that are easier to sail, also singlehanded,
and certainly with better general assistance and after-sales services.
Thus, a still uncertain level of demand, but which needs a trade that
can satisfy all the buyers' needs, from financing their purchases, to
finding crew and moorings, help in selling their boat, offer trade-ins,
and, for the richer ones, provide food supplies and welcome services
in marinas, and so on. All this needs investments, structures and ever
more specialised staff and managers, all costs that affect sale prices
and thus tend to put off both new and old potential customers. Some
think that an alternative is the development of charter and rental
services in general but it is necessary to sustain western national markets,
which are the sector's hard core. The way forward is greater
productivity, so as to cut production costs, but also simpler bureaucracy, less
taxes for small boats, a part of the industry that is socially very impor-
tant, at the same time working out every possible way of getting the
market to grow. Furthermore, it is important to make boating easier,
in all its aspects, so that the sector may defend itself from competition
from other leisure-time activities that are easier and cheaper to do.
Till recently, buyers' purchasing power had kept competition focused
on quality at the best price. Today, price is paramount, even at the
expense of quality.
In order to be able to think ahead one needs to be able to invest, and
at least in the Latin world this is very costly unless one has one's
own money, so much so that the majority of Mediterranean yards de
facto belong to banks and are strapped by the need to restructure their
bank debts. Others have chosen the way of private equity, but these
are investments that are available only to companies that can show
they are good, which means when they can ensure repayment of the
investment and can ensure suitable returns on capital to the investor
of risk capital or pension fund that it might be.
But in a moment of great change such as this one, is it really the right
time to invest in a yard or the production of accessories? This is the
doubt many investors have and the answer is often that the best thing is
to sell the company, also because the pioneer days are over and today's
investments in the yacht trade can only be based on sound business criteria.
And it is owners too that have the same doubt: "is this the right time
to buy a boat or might it not be better to wait"? In effect, many
dangers menace western economies. Some are already manifest or easy
to see coming, others are yet to appear.
Till recently, in our trade, boat builders have nearly all been American,
European, Australian or Japanese. Now, the development of the so
called new industrial nations is creating a new middle class that has
never before existed and that is generating wealth to an extent that was
hitherto unimaginable. And so, after buying white goods, cars, a first
and a second home, they will start dreaming about a boat, even if they
are very inexperienced in this field. It is thus to be expected that, not
now but certainly in a few years time, we will see boat production kick
off in those countries, where they will build boats the strong point of
which will be price. Many builders, also important ones, have already
or are now making their know-how available to South American
and Chinese companies, and these last have bought up a number of
European yards, even if no major yards have yet appeared in the Far
East. Yet from the internal market to exports is but an easy step, we
must thus study ways of defending ourselves from a competition that
will certainly be unfair because it will be based on an imbalance in
currency values and will exploit cheap labour.
Last but not least, the problem of the currency of reference.
The dollar would seem to be still hanging on to this role, also thanks to the
certainties that American laws offer in terms of defence of property
and thus of foreign investments, but there are already some that would
contest it. The current President, Obama, says he wants to hold high
the value of the dollar, but also that he wants to boost US exports, two
objectives that work one against the other, whilst American
multinationals and middle eastern centres of power hold off the euro so as to
keep its value up but not too much in such a way as to oblige the EU
to help them defend themselves against the same adversaries.
It is however equally true that an autarchic policy would be even more
dangerous. It would mean that our boat building trade would lose
those advantages it has gained by being the first to come to grips with
globalisation and the need for continual and healthy confrontation
with international competition.
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August 2010 no. 7 Keywords: yachting, boating, leisure yachting, leisure boating, portal, magazine, yacht, yachts, superyacht, motorsailer, sailboat, sailboats, sail boat, sail boats, power boat, power boats, motor boat, motor boats, used boat, used boats, used yacht, used yachts, broker, charter, chandleries, boatshow, yards, yard, shipyard, shipyards, ship yard, ship yards, marine engines, skijet, inflatables, regulations, italy, europe, mediterranean |
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